AustCham Insights | China's eCommerce Trends and Opportunities
In this week’s Industry Insights, AustCham Shanghai hears from RedFern Digital, Blackmores and United Media Solution on China's e-commerce landscape.
China's e-commerce landscape is changing on a daily basis. Some of China's largest retailers and most successful brands are almost exclusively operating online with 44% of all retail now taking place through e-commerce.
So what are the latest developments and opportunities for Australian brands in this changing landscape? Find out in AustCham Shanghai’s Industry Insights on China’s e-commerce.
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Ryan Molloy is the Chief Executive Officer at RedFern Digital, a full service digital marketing and e-commerce agency. He has lived in China for more than 20 years and has been responsible for the strategic direction, growth and performance of some of the largest and most successful brands across a dynamic range of categories coming into the China market, covering branding, strategy, social media marketing & e-commerce.
Bo Mu is the National Sales Director at Blackmores Group, Australia’s leading natural health company, and is responsible for Blackmores’ total sales both online and offline in China.
Jessica Miao is the CEO of United Media Solution, a digital marketing agency found in 2011. Jessica has worked in Australia and New Zealand and travelled extensively for business. Jessica worked with a wide range of international clients include Air New Zealand, De Beers Group, Education New Zealand, Navico, Swissmem, US Energy Foundation, etc. Jessica has been honoured with a number of business awards including The Zhejiang Top 100 Innovative Women.
