Australia-China FMCG 2022 Showcase Recap
On November 4th 2022, AustCham Shanghai, supported by Austrade, hosted the second Australia-China FMCG Showcase at Shanghai Grand Theater. The event saw over 25 brands showcasing and more than 100 attendees, consisting of Chinese distributors, procurement partners, e-commerce, government, sales, digital marketing and media. Click here to watch the recap video.
Distributors and attendees walked through the showcase, networked with brands, made connections with key individuals from each brand and started to build business relationships. The showcase provided a setting for high-level business engagements, expanding networks, increasing sales channels and the growth of brand awareness.
During the event, Arete Group hosted a livestream with Heidi中洋生活 on Weibo. The livestream saw Heidi do a product showcase walk-through, interact with brands, taste the food and beverage and hold individual brand interviews, enabling brands to share their story to an F&B and health and wellness interested online audience of over 65,000.
AustCham Shanghai thanks Austrade for their support, our partners; Australia-China Business Council, AustCham China, Arete Group, UMS, Invest Shanghai, Shanghai Jingan Association of Enterprises with Foreign Investment, Xuhui Investment, New South Wales Government, Trade and Investment Queensland, and Shanghai International Import Trading Services for their contribution to the event and all showcasing brands.
Thank you to all distributors and attendees who came and showed interest in building business relationships with showcasing brands. It was a fantastic event and we look forward to helping build more business relationships into the future.
If you are an FMCG brand in China, or thinking of coming to China, please reach out to Anna-May Isbey ( Anna-may.isbey@austchamshanghai.com ) for information on how you can get involved with the Chamber.
Scan the QR Code below to view photos of the day.
