AustCham Shanghai's Platinum Member 2021: Baldwin Boyle Group
We are excited to announce Baldwin Boyle Group as an AustCham Shanghai's Platinum Member for 2021.
We look forward to working closely with Baldwin Boyle Group to support the Australian business community in Shanghai and Greater China in the coming year.
- About Baldwin Boyle Group -
Baldwin Boyle Group is a strategic communications and reputation management consultancy with a strong footprint across Asia Pacific. With offices in Melbourne, Auckland, Singapore, Bangkok, Shanghai and Jakarta, the Group combines its vast international experience and deep-rooted local expertise to take a global view for its clients.
For 40 years, Baldwin Boyle Group has been working with clients to manage and protect their reputation, build social capital, and deliver business results. We do this by understanding the complex context in which our clients operate and the changing expectations of their stakeholders. We help clients articulate their purpose, share values, and explain their strategy. Our consultants are strategic communication advisors, independent thinkers and problem solvers. And our approach relies on robust analysis of the issues, simplifying the complex, and thinking creatively.
The work we do spans reputation management, thought leadership, crisis management, brand development, stakeholder engagement, digital strategies, and internal communications. We work across sectors as diverse as agritech, pharmaceuticals, banking, education, energy, fintech, food and beverage, logistics, shipping, science, travel and tourism.
- Company Nominee -
Unice Liu is the Partner and Managing Director of Baldwin Boyle Group’s Shanghai office. With her team of specialized consultants, she works closely with clients to understand the social and political context in which they operate, and the expectations of their diverse stakeholders. She is passionate about crafting authentic stories that help businesses better connect with their key audiences. Unice’s specialisations include stakeholder engagement, crisis and issues management, investor relations, brand and reputation management, and thought leadership building.
Working across sectors including food and agribusiness, financial services, education, bio-pharmaceutical, FMCG, and travel and tourism, Unice’s experience has seen her leading multi-market strategic communications programmes to deliver business-oriented results.
Unice is bilingual and based in Shanghai. She had a Bachelor’s Degree (Honours) in Communications and New Media from the University of Singapore, and a Diploma in Hospitality and Tourism Management. She sits on the Board of the Australian Chamber of Commerce in Shanghai, to support the Chamber’s strategic objectives.
