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2021/11/12
  • Webinar

FMCG Industry Briefing Webinar

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The second webinar saw a lively discussion from Australia-China FMCG Industry Experts. Nick Alston, Head of Commercial Development for China from Coles Group addressed key strategic activities Coles is undertaking for expansion into the Chinese market. While Ryan Molloy, CEO of RedFern Digital, provided an in-depth analysis of key digital marketing initiatives international companies must consider when trying to build brand success in China as well as shared some fascinating consumer insights. Frank Li, Managing Director of 31Jiu, shared a case study on his experience of building Bundaberg to be a highly successful drink brand in China. The session included Q&A moderated by Unice Liu, Managing Director and Partner of Baldwin Boyle Group and is a must watch for any Australian brand wanting to enter and grow in the China market.