Video | AustCham Shanghai Member Moment - AMIC
I recently sat down with Patrick Hutchinson, CEO of the Australian Meat Industry Council to talk about Australian beef in China. We spoke about how the COVID-19 epidemic has impacted the Australian meat industry, the importance of maintaining a strong trading relationship with China, and the growing Chinese demand for Australian products. Our conversation traverses the recent beef bans for select Australian abattoirs set against the backdrop of incredible growth in the industry over the last decade.
The Australian Meat Industry Council (AMIC) is the peak body representing retailers, processors and smallgoods manufacturers across Australia.
Key points in the conversation:
- 12:00 Patrick discusses the trade relationship and the importance of connecting at the association to association level
- 17:42 We talk about the recent beef bans, the response from industry, and the pathway back
- 32:30 Patrick discusses trade diversification and maintaining strong relationships with governments
- 42:40 We talk about the demand for Australian meat in China following COVID-19
- 49:03 Patrick discusses his personal experiences in China and how he engages with stakeholders in the market
Click the link to watch the full video.
