Video | AustCham Shanghai Member Moment - Joanna Hutchins
Our CEO Jack Brady recently interviewed Joanna Hutchins, CEO of Cowan, a consumer brand agency that helps clients reimagine brands to face dynamic business challenges.
Joanna shares her thoughts on business in China and how her company has adapted during the last 6 months. She expresses that, surprisingly, business is booming in China and is even better this year than last year. There has a been a big shift in where her company is spending money and she explains how her leadership team has responded to changes due to the pandemic.
A continuing theme from the interview is that China is growing in midst of COVID-19 due to their ability to execute on e-Commerce and their digital nature. In many ways, the west could learn from China about digital transformation in order to overcome the challenges that COVID-19 has brought.
Here are the key points:
- 1:13 mins: Joanna shares how COVID-19 impacted Cowan so far, and how the past 6 months has been for her company.
- 7:52 mins: Joanna explains that her team has adapted to change by becoming more agile and the challenges that her leadership team had to overcome because of COVID-19.
- 11:38 mins: Joanna discusses what her companies change in their organization and how she runs her team by providing flexible arrangements etc.
- 17:48 mins: Joanna shares how China is able to grow successful during this pandemic because of its ability to digitalize and believes that the west could learn from China.
Click here to watch the full video.
