Webinar Recap | 10 Reasons Why Some Businesses Are NOT Successful in the China Market
On 7 May, AustCham Shanghai hosted a webinar in partnership with Woodburn Accountants & Advisors to discuss the leadership traits that can lead a company into failure in China.
We would like to thank Kristina Koehler-Coluccia, Head of Business Advisory at Woodburn Accountants & Advisors who had shared her valuable advice for entrepreneurs and company leaders.
Kristina based on case studies and her own experience over the years talked about 10 reasons that might drag down the development of a company in the China market including:
- Refusal to adapt
- Too much / too little involvement in the detail
- Insufficient care when hiring
- Number blindness
- Market assumptions
- Control freak leadership
- Marketing bias
- Cultural diversity
- Lack of vision
- Fear
To learn more about this insightful session, watch the webinar replay below. You may also download the webinar presentation here.
