Event Recap: Food for Thought - Tapping Into China's F&B Market
AustCham Shanghai was pleased to host a panel of F&B experts that will discussed how Australian businesses could navigate the pitfalls and grasp the opportunities in China’s F&B market in the lead up to one of the biggestfood innovation exhibitions in the world, SIAL.
The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market.
Jessica Miao in her summary of the event said the four key points that marketers need to consider when marketing to China:
1. Consumer education is key
2. Adopting a test & learn approach
3. Thinking long term about investment
4. Finding the right partners
You can check out some of the highlights of the panel in the photos below.
