Member Event | Risks and Opportunities in China eCommerce
China eCommerce is attractive, and with staggering growth
figures year over year, it is the most promising and fastest growing market in the world. It’s therefore no surprise that
companies want to ride this eCommerce wave. However, it
is a super-competitive market at the same time, where 70%
of the product launches fail to deliver the expected results.
Daphne will share her in-depth eCommerce risk framework,
explaining the necessary steps to mitigate the common
risks. These include counterfeits, collaboration with your
Chinese partners, as well as using digital experiments to
create products that Chinese consumers actually like.
Daphne Tuijn is a China eCommerce and tech specialist with
a strong desire to help companies formulate successful
strategies to grow their eCommerce in China. Daphne loves
numbers and she’s passionate to help companies use data
analytics in the right way. Having built both an eCommerce
company as well as a tech company in China, Daphne knows
what it takes to succeed in this fast-paced economy.
To join the event, RSVP to Frank Tsai at editor@shanghai-review.org.
China Crossroads hosts talks on all topics related to China, including business, foreign
policy, and other areas as they relate to China, the idea being that China is both already
a “crossroads” of the world and itself at a “crossroads” in terms of its future global
influence. For more information, contact Frank Tsai at editor@shanghai-review.org.
