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2022/01/05
  • Industry Insights

Mazars Report - Chinese Consumers in 2021: How Priorities in Lifestyle Consumption are Changing

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Mazars releases its new report - Chinese consumers in 2021: how priorities in lifestyle consumption are changing - a generational, gender and city-tier analysis

According to the latest Mazars report on Chinese consumers, a significant shift has been witnessed in the way that Chinese consumers live and consume. They are no longer satisfied with the consumption of material goods, and instead, place more importance on the spiritual world.

This report has been jointly released by Mazars, an internationally integrated partnership specializing in audit and advisory services, and four prestigious luxury brands: Accor, Bulgari, Maserati and Rémy Cointreau, as well as Noblesse, an omnimedia platform for elite consumers in China.

Download the full report