UMS Webinar for Education Marketers: Reconnecting with Prospective Students
Re-connecting with Prospective Students - Briefing
Join our UMS team for the first webinar of its UMS China Education Market Webinar Series where we reveal key insights to help position your higher education brand for increased consideration on a wide range of platforms in China.
As restrictions and disruption ease, the appetite for Chinese to study internationally is growing very strongly. Reconnecting with prospects in China via social media platforms is vital for rebuilding international student numbers.
We will present strategies to help position your Higher Education brand ahead of the competition, and re-capture this demand with a tactical, crafted strategy for key digital platforms in China.
Register to learn more about:
Key changes to appetite, priorities, and considerations of students and parents, along with changes to their digital research behaviour.
Digital platform strategy, including WeChat, Bilibili, Little Red Book, etc.
Case Study examples of UMS work with Higher Education, highlighting effective tactics and results.
Q&A Session
Presenters: UMS co-CEO Eric Yu
As a Chinese native, Eric moved to Australia in his teens and completed a Bachelor of Commerce with a double major in Marketing and Management from the University of Melbourne.
With a wide alumni network of international students, Eric has a unique point of view regarding on-campus experience. He has worked closely with many higher education organisations, to help guide the deployment of their marketing campaigns across social media in China.
Additionally, many UMS staff have graduated from international universities from NZ, AU, Canada, US, UK etc, bringing a mixture of different academic backgrounds into the business.
Please contact UMS for more information on this session at sales@umssocial.com
Date: Tuesday 8th November 2022
Time: 1pm AEDT, 3pm NZDT
Registration Link: https://www.eventbrite.com.au/e/china-education-ma...
