Recap | Minister Briefing and FMCG Industry Briefing 2022
On Monday the 17th of October, AustCham Shanghai hosted two back-to-back webinars.
01
Briefing with Australian Minister
for Trade and Tourism
In the first, AustCham Shanghai in partnership with Austrade, AustCham China and AustCham Hong Kong hosted a member only briefing with Australian Minister for Trade and Tourism, Senator the Hon Don Farrell. The briefing provided members an opportunity to hear directly from Senator Farrell on Australia’s trade and investment outlook, key opportunities and international engagement.
It also provided the opportunity for the AustCham chapters represented by Simon Woods, CEO of AustCham Shanghai, Brendan Mason, Managing Director of AustCham China, and Stefanie Evennett, Chief Executive of AustCham Hong Kong to share with the Minister, on the ground challenges and opportunities facing Australian businesses across Greater China at this time.
02
FMCG Industry Briefing
CIIE Edition 2022
In the second webinar, FMCG Industry experts Frank Li, Managing Director of 31Jiu and Chair of AustCham Shanghai’s Food, Beverage and Agribusiness Forum, Johnny Jiang, Insight Lead at Penfolds, Eric Yu, Co-CEO of United Media Solution (UMS), Kitty Liu, Managing Director for Greater China at Blackmores, and Tim York, Chief Operating Officer at v2food provided timely in-market updates and key strategies for success for FMCG brands in the China market.
Johnny Jiang from Penfolds provided insights into the luxury wine market and overall category trends.
Scan to download Johnny's presentation
Eric Yu from UMS discussed changes in the Chinese market and how FMCG brands are adapting
Tim from v2food shared insights into the plant-based meat category and the importance of product localisation using a v2 Lawsons case study.
Scan to download Tim's presentation
We want to thank all our speakers for their time and for providing key information for Australian brands seeking to enter and grow in the China market.
FMCG Showcase 2022
If you are also interested to learn more about the high quality Australian FMCG brands, check out our upcoming FMCG Showcase 2022 on Friday 4th November at the Shanghai Grand Theatre!
