Video Insights with China Skinny: Decision Making Using Big Data
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This month, AustCham Shanghai is pleased to partner with China Skinny to launch our regular video insights series. In this series, AustCham Shanghai will partner with leading experts in market to provide the latest updates on key industry trends and developments.
In China’s ever-changing business landscape, it is more important than ever for companies to effectively use data analysis and big data to develop successful strategies and achieve commercial outcomes.
In this week’s video, Mark Tanner from China Skinny will shed light on how his business and his clients best use data to make informed decisions in market.
Mark Tanner is founder and managing director of China Skinny. He has provided China-market growth strategies and research for brands including Nike, Tourism Australia, Colgate, P&G, Panasonic, IKEA, Woolworths, and Coles. His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT, WSJ and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and before COVID, was a regular keynote speaker addressing audiences around the globe. Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.
China Skinny was established in 2011 and has since delivered research, strategy, branding, digital marketing, and trends projects to hundreds of brands spanning global corporates to small businesses. Over 90% of China Skinny's clients return or refer them as a result of their creative, smart and actionable deliverables. Their key points of difference are their holistic views and context. This draws on deep experience from a myriad of projects across interrelated categories, in-house data sourcing and analysis skills, qualitative and quantitative research, and a super team, which ensures they have unrivalled insights which they can distill to feed into excellent strategies.
