Tune in to the Chamber webinar on Thursday 14 May with Jerry Clode, Founder of The Solution. Jerry will explain how the new consumer reality created by the COVID-19 crisis can be seen as a major opportunity for Australian brands in China. Based on the 100s of interviews he conducts each year with Chinese consumers in-home and out-shopping, Jerry will share key insight on opportunities for Australian business. Opportunities discussed will reflect changing behaviours and expectations resulting from the lockdown; including the impact on nutrition, travel, parenting, brand preferences and local perceptions of Australia as a nation. Put simply, Jerry will present the new mindset of Chinese consumers post-crisis, providing a logical frameworks for your business to leverage this reality to your advantage.

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SPEAKER

Jerry Clode
Founder, The Solution

Jerry Clode, The Founder of the Solution, conducts hundreds of interviews with Chinese consumers every year - in their homes and out-shopping. He is one if not the only foreigners who enjoys this privileged access to the lives of locals.

After a career as a China specialist and lecturer at RMIT University, Jerry began his commercial career as a focus-group moderator, helping international brands to localise for the Chinese market. This included work with Disney to create a Chinese expression of Disneyworld in Shanghai. In his preceding 20+ years in the industry, Jerry has held senior roles with WPP in Singapore and London, where he created new methodologies to help global clients gain deeper insight into consumer behaviour. Most recently, Jerry worked as the Head of Social and Digital Insight at Resonance China, where his work shaped the digital strategy of brands such as Tiffany, Shell, Bose and Adidas.

Going independent with The Solution, Jerry wanted to move outside of the agency model so his skills are now accessible and cost-friendly to a wider group of ambitious clients.

ABOUT THE SOLUTION

The Solution is focused on providing cost-effective approaches to help businesses get to the next level in China. It is the vision of founder, Jerry Clode, to create flexible approaches for clients that move outside of the rigid fee structure (profitability) of agencies. Quite simply, the core way of working is to listen carefully to “the next step” businesses want to take in their China journey, then use common-sense approaches to achieve this change. Over a 25 year in market research and brand development, Jerry has developed fresh ways to identify insight. The key services focus on how brands make progress in their China journey in a logical and efficient way. This includes foundation services such as Chinese Brand Naming and Chinese Brand Workshops. Then, for brands further along the journey, a key component is conducting interviews with local targets consumers, combined with category analysis to ensure clients can identify a differentiated and winning position in the market. As a recognised digital expert, Clode also provides China Digital Workshops and Ecosystem Planning for brand teams, focused on ensuring that brands can structure their digital and ecommerce investment to achieve desirable engagement locally.